SNP genotyping and analysis is used mainly as a research tool to identify genomic variations that lead to different morphological traits and can determine the health and ancestry of plants and animals. The growth of the market is attributed mainly to the increasing demand from diagnostic research, pharmacogenomics and animal breeding along with technological drivers such as reducing cost of sequencing and introduction of innovative technologies. There is an increasing opportunity in developing and developed countries for genotyping services which will be within the reach of a common man and that will represent several billion dollars worth of business since people want to understand their genetic make-up in terms of aesthetic awareness (height, weight, obesity) or for serious diseases (diabetes, cancer, cardiovascular and others). 
 
The market products are internally affected by power of substitution since there are around 8 to 10 different efficient techniques to carry out SNP genotyping such as TaqMan, SNPlex, Microarray, MALDI-TOF etc.

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