If you are like many Americans who send and receive text messages on a daily basis, here is a question: Who do you exchange texts with? Friends and family likely top the list. And possibly co-workers. What about businesses or service providers? Many healthcare providers are surprised to learn patients would like to communicate with them by texting. Then again, texting has grown to become one of the most popular forms of communication, so there shouldnt be any doubt about whether patients want to text with their providers. They do. A West survey of 1,036 Americans revealed patients are more than three times as likely to text with healthcare professionals today than they were in 2011. Unfortunately, many providers are not meeting patients expectations when it comes to texting. Healthcare teams can better satisfy patients by adopting improved text messaging strategies, using existing technology to expand their use of text communications more efficiently.

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