A significant percentage of what is classified as mobile digital health technology is not having an impact from a medical perspective because it is not reaching the right people. What we need are fewer gimmicks. The digital health market is a crowded place, particularly in the mobile segment. Consider the estimated 325,000 mobile health applications currently available according to the most recent mHealth Economics report and more than 300-million wearable devices sold according to Gartner, and youd be forgiven for believing its also a mature ecosystem.

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