As the virtual care evolves, consumer needs will drive industry changes, CEO Ann Mond Johnson says. Ann Mond Johnson believes telemedicine is reaching an inflection point.The newly appointed American Telemedicine Association CEO says that a combination of more solutions, an insufficient healthcare workforce and a care cost burden is pushing the industry in a direction that caters even more to evolving consumer expectations than ever before.There is this big confluence of factors thats pushing the industry away from traditional telemedicine, which is a term thats a little bit limiting, Johnson says. Instead, were moving toward virtual care meeting patients on their terms.At the ATAs annual conference from April 29 to May 1 in Chicago discussions and keynote sessions will focus on the successes and challenges technical and nontechnical of achieving those goals. For instance, in the opening keynote at 11 a.m. on April 29, Dr. Robert Wachter, chair of the department of medicine at the University of California, San Francisco, will discuss the evolution of care delivery and whats in store for telehealth looking ahead.

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