In my view, the IT vendors proper role is to showcase the powerful economic rationale for those in healthcare to get out of the practice of buyingmaintaining hardware that is obsolete practically before the paint is dry. Vendors must also set an example through practical, customer-centric initiatives designed to simplify the cloud for these organizations things like onboarding services, aimed at eliminating the fear factor (and the how do we do this? factor) from the cloud migration process.

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