In my last blog, we discussed how the digital health platform is key to efficiently deliver care, better engage with patients, improve outcomes, and innovate.Now that we know the value of the digital health platform, lets focus on creating successful health apps.Last month, CEO James Madara M.D addressed the AMA with a dramatic comparison of todays health apps to digital snake oil. More specifically, his comments were directed towards ineffective electronic health records, direct-to-consumer digital health products, and apps of mixed quality. And, like snake oil which promises a quick remedy Madaras concern is that apps are making false claims.While certainly an over-generalization, Madara does make a few good points.In working with our research and clinical customers over the last decade, I have personally experienced digital health and wellness interventions prove their value and change lives. I believe this can also be done through the right approach to building a health app that strengthens the bond between patients and providers.

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