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Dr. Imran Banat

A strategist with a background in digital marketing and a track record of success in project management and omnichannel strategy coordination. a digital marketing specialist with a background in strategy and experience in project management and omnichannel strategy coordination. Utilising data-driven insights to optimise CRM systems, create marketing automation, and drive customer segmentation are areas of competence for me. My area of expertise lies in advancing digital transformation concerning customer experience, engagement, and operational efficiency. I also aim to elevate online brand positioning and accomplish business goals. My communication abilities promote smooth collaboration across all organisational levels, facilitating continual progress. I am adept at fostering adoption of digital design concepts and governance.

The Pharma Industry’s Game-Changer: One Omnichannel Factor That Everyone Is Ignoring

The concept of omnichannel marketing has gained significant traction in the rapidly evolving pharmaceutical industry. Companies increasingly leverage multiple channels to engage with patients and healthcare professionals (HCPs). Amidst this complexity, a crucial element often overlooked holds the potential to revolutionize healthcare delivery: personalized patient support and education through digital platforms. The Rising Importance of

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Pharma Field Representatives: The Way GenAI is Changing the Environment

Field representatives are vital in bridging the gap between pharmaceutical corporations and healthcare providers in the fast-paced, fiercely competitive pharmaceutical sector. Sales and market share are directly impacted by their capacity to interact with doctors, negotiate complicated regulatory environments, and persuasively convey the benefits of pharmaceuticals. However, the conventional approaches to field sales are coming

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