Every nonprofit has its own mission and focus. For example, some nonprofits focus on artistic programming or bringing educational outreach programs to underserved youth communities. Others are focused on serving the elderly with community centers, health-focused initiatives, and even programs that give them an opportunity to engage with organizations like museums or symphonies through volunteering their time and talents.
If you manage one of many nonprofits for the elderly community, things might look a little different than if you were managing an institution that is aimed to benefit younger constituents. That being said, some of the tools and ideas you may want to leverage in running your non-profit are going to be quite familiar to you if you’ve been in the sector for a while. It’s important to remember that you shouldn’t stereotype any demographic that you work with, and instead base your decisions about how to manage any nonprofits on actual membership and fundraising data rather than assumptions. Here are a few key concepts to keep in mind as you work to improve the way any nonprofits you run engage with the elderly community.
Boost your team’s productivity and fundraising capabilities.
Even though your nonprofit may deal with the elderly, that doesn’t mean that you need to have an outdated way of running your business. In fact, in some situations, it makes more sense to leverage technology when dealing with an older demographic since it offers you greater flexibility, data tracking, and personalization in all of your efforts. Particularly in the realm of fundraising, having these sorts of tools can be a major advantage in ensuring that your fundraising campaigns go off without a hitch. Linking member or donor data with your appeals in a more personalized way, for example, can ultimately help you boost your contributed income each year.
One software platform that offers powerful customizable tools explicitly for non-profits can be found at engagingnetworks.net. Engaging Networks is used by dozens of high-profile non-profit organizations, including Amnesty International, Oxfam, the Human Rights Campaign, and the Humane Society of the United States. With tools for advocacy, fundraising, email, and CRM, it’s easier than ever to leverage data about your members and donors to create dynamic, actionable campaigns. Keep in mind that email is still one of the most widely-used communication mediums out there, even amongst older generations. As a result, many of the online tools that Engaging Networks can offer to non-profits will be a slam dunk for any organization or institution that regularly interfaces with older populations.
Recognize your role as a valuable hub.
Especially if you operate a physical location, it’s important to remember that you may have assets that are worth sharing with other organizations and businesses. Sometimes it can be hard to reach segments of the older generations, and if you have regular contact with them through local community events, classes, or other activities, setting up a display of resources in your building’s lobby or at its front desk could be a major boon for some of the senior citizens you serve.
For example, one thing that many elderly members of the United States have to worry about is how they’ll pay for prescriptions. As such, getting trustworthy, up-to-date information about different ways to save on prescription medications or other medical expenses can be incredibly valuable for the communities that senior-focused nonprofits serve. Whether it’s a company offering RX discounts through coupons or a special RX card or some other form of a discount program, being able to go above and beyond in the resources that you offer your members, especially when it comes to prescription medications, can help you help them in more ways than one.
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