The global baby care product market includes products related to baby hair care, baby skin care, toiletries, convenience, cosmetics and baby safety. The improvement in lifestyle and increasing importance of child safety are the prime drivers for global baby care products market.

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Baby diapers, a sub-segment of baby toiletries, is one of the key products fueling the growth of the global baby care products market and have a considerable share.

Europe, Middle East and Africa (EMEA) are the largest global baby care products market and are expected to retain its leadership during the forecast period. Asia-Pacific is the second largest market for baby care products.

The global baby care products market is relatively fragmented due to the presence of numerous product lines and variants. Procter & Gamble Co is a major player in the global baby care products market with a leading share followed by Kimberly-Clark Corp, and Johnson & Johnson.

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