Fabric Softeners Market: Introduction
Fabric softeners are liquids added to detergents or washing machines to provide a better feel to clothes. They provide a positive charge to remove static in from clothes. Fabric softeners are sold as individual products in market as well as pre-added to detergents, sanitary pads, etc. They form a thin layer on fabrics to make them look fluffier and give them a fresh smell. There are several fabric softeners available in the market that are popular across the globe, such as Downy Ultra April Fresh Liquid Fabric Conditioner, Downy Ultra Fabric Softener Free and Sensitive Liquid, Snuggle Plus Super Fresh Liquid Fabric Softener with Odor Eliminating, Bounce Outdoor Fresh Fabric Softener and Mrs. Meyer’s Clean Day Fabric Softener, among others. These products are expected to hold a significant share of the fabric softeners market owing to the preference of these brand names by end users.
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Fabric Softeners Market: Dynamics
Growing population, coupled with increase in the demand of clothing, has boosted the market. Most detergent companies add fabric softeners to detergents, thus saving the cost of customers by eliminating the need for customers to buy detergents and fabric softeners individually. This is expected to propel the demand of fabric softeners across the globe during the forecast period.
The growing demand for scented products, coupled with the rising popularity of long-lasting softeners and increase in the disposable income of individuals in developing countries such as China and India, is boosting the sales of fabric softeners. Individuals in India are more concerned about the brand name, which is leading to an increase in the sales of specific fabric softeners from key market participants operating in the fabric softeners market. By product type, the liquids segment is expected to hold a significant share in the global fabric softeners market owing to the ability of these products to easily mix during the rinsing cycle in washing machines.
Mergers & acquisitions are more prominent in this market. For instance in 2016, Henkel acquired Sun Products Company, which helped Henkel expand its product portfolio and market reach to gain a larger share of the global market.
However, excessive use of fabric softeners leads to harmful/ill effects on users as well as on the environment, which is expected to restrain the overall market growth during the forecast period.
Fabric Softeners Market: Segmentation
By product type, the fabric softeners market can be segmented as:
• Sheets
• Dryer Bar & Sheets
• Sprays
• Liquids
• Tablets
• Others
By application, the fabric softeners market can be segmented as:
• Household Cleaning
• Textile Industry
• Hospitality Industry
• Laundry Services
• Others
Fabric Softeners Market: Regional Outlook
North America and Europe are expected to witness a surge in the demand for fabric softeners during the forecast period owing to an increase in the consumption of fabric softeners in the laundry and textile industry, coupled with a sense of maintenance towards the clothes, which expected to propel the demand of these products.
In Asia Pacific, growing population in emerging countries, such as China and India, which demand a larger quantity of clothes and chemicals to keep them clean and soft, is also expected to fuel the consumption of fabric softeners in region. Japan is also expected to witness significant growth in terms of consumption during the forecast period.
Latin America and Middle East & Africa regions are expected to witness steady growth during the forecast period.
Fabric Softeners Market: Key Participants
Examples of some of the key participants in the global fabric softeners market are:
• Procter & Gamble
• Reckitt Benckiser
• Henkel AG
• Colgate-Palmolive
• Unilever
• Clorox
• Church & Dwight
• Godrej Consumer Products
• Goodmaid Chemicals
• Kao
• Sun Products
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